Amazon Product Ads: Drive Amazon Traffic to Your Site

Amazon.com flooded with millions of visitors who intend to buy something, daily. Unlike social media users who go to the site to interact with their friends, or search engine users who search for general information that is very diverse, Amazon visitors are people with specific motivations for shopping, which specifically go to the Internet to find their needs.

Probably 99 percent of Amazon visitors are those who are ready to spend money to buy a variety of products available, from shoes to electronics products. The question is, can you 'steal' some of these huge amount of potential visitors and directing it to shop at your site? The answer is: Yes!

If you have the same product offered to online customers, you do not have to compete directly with the giant online store like Amazon. In contrast, cooperation is a symbiotic mutualism that can be done if you take advantage of Amazon's product pages to advertise similar products sold on your site. This will give a wider choice to customers, and greater control over each transaction for you.

As an illustration, when a visitor comes to see Sony CyberShot digital camera on Amazon and saw your ad for the same product in the product page, he probably will click on those ads to compare features and prices offered by Amazon with features and pricing for the same item on your site. When the customer clicks on those ads, he will be directed to your site. From this point you have full control to make every effort to attract the customer to buy Sony CyberShot at your site, not at Amazon. Amazon will only receive 'traffic lost compensation' in form of cost per click, charged to you as an advertiser on Amazon.

Technically this is a simple Cost per Click (CPC) advertising model, which is no different to those offered by Google Adwords, Facebook Ad, or any other Ad Networks. The difference is, by advertising on Amazon, what you get is really potential customers: people with specific intention to buy something online, that typically have higher conversion rate than random visitors who come through the usual ad networks. Amazon gave unique name for their Cost per Click advertising program: Amazon Product Ads.

Amazon Product Ads is different from directly selling your product through Amazon as we’ve already know. Through Amazon Product Ads, you sell your products on your own sites, so you have greater control over every transaction. You just take benefit of Amazon’s huge chain of millions product pages to advertise your products. Advertisers through Amazon Product Ads will not be charged a monthly fee and a minimum spend. Spend only occurs every time a visitor clicks on your ad.

Like Google Adwords, you have control over cost per click and daily budget that you spend at Amazon Product Ads. Thus, if you set a daily budget limit $ 100 and cost per click $ 0.60, then your ad delivery on that day will be stopped automatically once the limit is reached. This system is very effective to control your advertising spend.

The other benefits of advertising on Amazon Product Ads is reputation. Amazon does not display your ad with frill "Ads by .." as the other online advertising services do, but uses a small block of text ad with "available at external websites" label. It simply looks like Amazon.com recommend your site to their visitors as an alternative good place to shop the same product. As a result, visitors will be more confident to shop because they are more believe with the reputation of your site.

Amazon provides all the tools you need to create and manage your product ads. After the signup process, you only need to upload detailed product catalog and manage your daily budget. Just after that, all processes will be run automatically. Your product ads will be displayed in a variety of placement on the Amazon product pages, categories, and product search results within the site.

Not all categories of products can be advertised on Amazon. Amazon set a few product categories where you can place your ads on their pages. These eligible categories include baby products, computers, electronics, health and beauty, home, home improvement, jewelry, office, shoes, sports, toys, and watches.

Range of cost per click for each category is different. For baby products, minimum cost-per-click range between $ 0.10 - $ 0.60, while for office products ranged between $ 0.20 - $ 0.80 per click.

You can find out more details (or sign up to start advertising on Amazon.com) here:

Amazon Product Ads

Special benefit for new advertiser: for Amazon Product Ads advertiser who receive their first click between 4/1/11–6/30/11, Amazon will apply a credit of $ 75 to that advertiser’s Amazon Product Ads account. It mean when you signup to Amazon Product Ads and get your first click within three month (April 1 to June 30, 2011), Amazon will give you the next $ 75 worth of clicks for FREE!